It would seem that Apple is looking to strengthen its position in China with the introduction of an online store for its Chinese customers.

The store will allow Apple lovers in the country to purchase a host of products including the iPhone 4 and iPad as well as Mac and iPod models.

In addition to launching the online store, Apple has also translated its App Store into Simplified Chinese.

It would seem that this expansion into the Chinese market is set to continue as Apple are looking to open 25 Apple stores by the end of 2011.

The Chinese Apple store is located at apple.com.cn