Peter Swain, CEO and Co-Founder

As CEO of AlwaysOnMessage (AoM), Peter formed one of the first multi-platform mobile app agencies in Europe. Peter sets the tone for the company, with an overarching goal to provide AoM with drive, direction, and the ability to execute. His responsibilities range from creating a cohesive strategy amongst senior management, to ensuring there is a framework for processes and procedures that keeps AoM at the forefront of the mobile app industry, while allowing and encouraging evolution and progression. Peter works closely with the commercial, creative and tech areas of the business to ensure his vision, expertise and experience permeate all of AoM’s activities.

Prior to forming AoM, Peter was the Managing Director of Forward Slash Digital (FSD), one of the UK’s leading digital agencies offering web, intranet, SEO and online marketing. With a client list that included the MoD, Atlas Consortium and EDS, it was through his work at FSD that Peter recognized the significance of smartphone technology and the paradigm shift this had brought both to the market and the world. As a result, Peter shifted his focus and founded AoM.

His digital career has spanned the globe, having experienced great success in Dubai as the founder and MD of The Concept House, a specialist web and digital agency that helped facilitate the evolution of the digital industry in the UAE. As a result, he was appointed an advisor to the Royal Court of Dubai. Peter was also a key member of the prestigious First Tuesday Advisory Panel and was retained to speak regularly on a range of subjects for The British Council and the Institute of International Research.

Peter also works on the Board of Advisors for Media Sandbox, a tech incubator in the South West, and as a guest lecturer on mobile computing and HCI at Queen Mary University of London. He maintains good working relationships with development advocates across all platforms, including Google, Apple, BlackBerry and Microsoft.

He is frequently quoted in Wired Magazine, speaks at a variety of conferences such as the global Apps World suite, and has been commissioned by Gartner Inc. to co-author a business report detailing the business steps for a company to utilize mobile successfully.