A new study from the Interactive Advertising Bureau highlights the strong use of mobile by consumers while they are inside a retail store: 73% of respondents state they have used their mobile in store. The study, Mobile Phone Shopping Diaries (May 2012), focuses on how consumers engage with mobile commerce via smartphones and interestingly, has [...]

Nielsen has released its Cross Platform Report for Q4, 2011. The report covers how US consumers interacted with content across multiple screens including mobile, TV and game consoles. Download Nielsen’s Cross Platform report. Furthermore, Nielsen has also released its annual ‘State of the Appnation’ which details the changes in mobile adoption over the course of [...]

Consumer expectations towards mCommerce are rising according to Stibo Systems 2012 UK Consumer Retail Survey; a sign that retailers and brands need to implement multichannel mCommerce solutions. The study, which revisited the 2011 report of the same name, found that online shopping via both smartphone and tablet devices has seen an uptake of 10 percent; [...]

One tablet generates as many website visits as four smartphones according to data from Adobe’s Digital Index Report. Q1 of 2012 saw smartphones account for 6.1 percent of site visits compared to 4.3 percent on tablet. However smartphones only maintain a greater share of website visits due to the lower penetration rate of tablets. Future [...]

What: Connected Summit Where: Kings Fund, London When: 15th April AlwaysOnMessage’s Head of Mobile Product, Chris Dane, will be chairing at the Connected Summit in London tomorrow. The event is split into two streams: ‘Connected Media’ and ‘Entertainment and Connected Live Events’. Chris will be chairing two sessions covering the following topics: Mobile Ticketing and [...]

As of March 2012, a majority (50.4%) of US mobile subscribers owned smartphones, up from 47.8 percent in December 2011 according the latest Nielsen Wire report. Amongst these new consumers, Apple was the top manufacturer whilst Android was the most popular smartphone operating system. US Smartphone Operating System Share Q1, 2012 The following table highlights [...]

The Mobile Marketing Association (MMA) published its first ‘SmartGraphic’ last week focused entirely on mobile; detailing consumer habits, the growth of the channel and mobile marketing. How are People Interacting with Mobile Devices? Key findings include: 48% of people never turn their phone off 64% of people sleep with their mobile in the bed or [...]

By the end of 2012, more people will be reading emails on a mobile device than on desktop or on webmail according to recent study by Return Path. Email at Forefront of Mobile Revolution The study found that 88 percent of people check their email via a mobile device daily whilst 85 percent of all [...]

Global smartphone shipments grew 41% annually to reach 145 million units in Q1 of 2012 according to research from Strategy Analytics. Samsung and Apple combined captured more than half of global smartphone shipments (55%) for the first time. Alex Spektor, Associate Director at Strategy Analytics, commented: “Global smartphone shipments grew 41 percent annually to reach [...]

As you may be aware, AlwaysOnMessage chaired at the mSport Summit last week; Peter Swain gives his views on the event… Q. What were the highlights of the sessions for you? A. Apart from my own(!) it would have to be Martina King from Aurasma … very knowledgeable and left the crowd inspired! Q. Explain [...]